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Marketing strategiczny na rynku farmaceutycznym
Choose Paczkomat Inpost, Orlen Paczka, DPD or Poczta Polska. Click for more details
Pay with a quick bank transfer, payment card or cash on delivery. Click for more details
If you are a consumer, you can return the goods within 14 days. Click for more details
Autorzy omówili cechy tego rynku, czynniki kształtujące jego otoczenie, a także stosowane na nim instrumenty i strategie marketingowe, szczególną uwagę zwracając na takie zagadnienia, jak::
- zasady i etapy tworzenia strategii marketingowych oraz charakterystyka różnych strategii marketingowych stosowanych na rynku farmaceutycznym,
- strategia produktu na rynku farmaceutycznym - cykl życia produktu farmaceutycznego, strategie wprowadzania go na rynek, rola opakowania, sposoby budowania pozycji marki,
- zasady tworzenia cen i marż handlowych oraz stosowania opustów cenowych,
- zasady marketingowego zarządzania hurtowniami i aptekami - strategia dystrybucji, rola hurtu, budowanie wizerunku apteki oraz zasady merchandisingu aptecznego,
- reklama, promocja, public relations i programy lojalnościowe na rynku farmaceutycznym.
Data sheet
- Published in
- Kraków
- Publication date
- 2008
- Issue number
- 2
- Cover
- paperback
- Pages count
- 292
- Dimensions (mm)
- 165 x 240
- Weight (g)
- 430
- Wstęp
1. Orientacja marketingowa na rynku farmaceutycznym
2. Uwarunkowania działań marketingowych na rynku farmaceutycznym
3. Badania marketingowe na rynku farmaceutycznym
4. Zachowania nabywców i segmentacja rynku farmaceutycznego
5. Strategia produktu na rynku farmaceutycznym
6. Strategie cen i marż na rynku farmaceutycznym
7. Hurt jako pośrednik w kanale dystrybucji na rynku farmaceutycznym
8. Rola apteki na rynku farmaceutycznym
9. Strategia komunikacji masowej na rynku farmaceutycznym
10. Komunikacja indywidualna jako element marketingu mix
11. Strategie marketingowe i proces ich tworzenia na rynku farmaceutycznym
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Sleep Medicine, An Issue of Medical Clinics of North America
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Evidence-Based Treatment for Anxiety Disorders and Depression: A Cognitive Behavioral Therapy Compendium
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DeLee & Drez's Orthopaedic Sports Medicine
Author: Mark D. Miller
Principles and Practicies: Expert Consult - Online and Print, 2-Volume Set
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