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Business Mastery
Business Mastery

Business Mastery

A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

9780962126543
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Description
This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.
Product Details
Lippincott Williams & Wilkins
40778
9780962126543
9780962126543

Data sheet

Publication date
1997
Issue number
1
Cover
paperback
Pages count
448
Dimensions (mm)
216 x 292
Weight (g)
966
    1. Initial Considerations
      Exploration
      Self-Employment
      Clearing
      Scope

    2. Life Planning
      Goal Setting
      Strategic Planning
      Follow-Through

    3. Success Strategies
      Self-management
      Barriers to Success
      Time Management Principles
      Tracking
      The Art of Risk Taking
      Motivation
      Balance

    4. Conscious Business
      Are You Open For Business?
      Social Responsibility
      Goodwill
      Professionalism
      Image
      Ethics

    5. Business Start-Up
      Overview
      Initial Research
      Financing
      Buying a Practice
      Legal Structure
      Business Name
      Location
      Licenses and Permits
      Insurance Coverage
      Setting Your Fees

    6. Business Management
      Overview
      Choosing Advisors
      Policies and Procedures
      Embracing Technology
      Insurance Reimbursement
      Hiring Help
      Private Practice Issues
      Group Practice Issues
      Clinic Issues
      Spa & Salon Issues
      Job Interviews

    7. Financial Management
      Bookkeeping
      Federal Taxes
      Work Smarter with Barter
      Recessions-proof Your Practice
      Inventory Control
      Selling A Practice
      Retirement Planning
      The Canadian Supplement

    8. Therapeutic Communications
      Communication Fundamentals
      Client Interaction Policies
      Telephones:: The Client Connection
      Client Files
      The Ultimate Interview
      Beyond Customer Service
      Client Retention
      Referrals
      Building Professional Alliances

    9. Marketing
      Marketing Principles
      Marketing Plan Outline
      Marketing Plan Overview
      Positioning
      Targeting Markets
      Assessment
      Strategic Action Plans
      Marketing Techniques Primer
      Promotion
      Advertising
      Publicity
      Community Relations
      Cooperative Marketing
      Companies That Market For You
      Choosing A Graphic Artist
      Marketing Ideas from A to Z
      Marketing Schedule

    10. The Business Plan
      Introduction
      Business Plan Outline
      Supplement
    Appendix A

    Wheel of Life
    High Priority Activities
    Daily Plan
    Time Tracking Sheet
    Strategic Planning
    Contact/Referral Records
    Business Mileage Sheet
    Bank Reconciliation Form
    Opening Balance Sheet
    Start-Up Costs Worksheet
    Business Income & Expense Forecast
    Monthly Business Expense Worksheet
    Monthly Personal Budget Worksheet
    Cash Flow Forecast
    Weekly Income Ledger Sheet
    Monthly Disbursement Ledger Sheet
    Business Expenses Summary Sheet
    Client Status Report
    Client Health Information Sheet
    Client Intake Form
    Health History
    Client Treatment Plan
    Client Session Notes
    Sign-In Sheet
    New Client Checklist
    Insurance Pre-Approval Form
    Financial Agreement
    Massage Therapy Informed Consent

    Appendix B

    A Barrier-Free Practice
    Business Organizations
    Independent Living Resources
    Professional Associations
    IRS & SBA Publications

    Index

See next edition:

Business Mastery
Business Mastery
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