Business Mastery

1. Initial Considerations
   Exploration
   Self-Employment
   Clearing
   Scope
   
   
2. Life Planning
   Goal Setting
   Strategic Planning
   Follow-Through
   
   
3. Success Strategies
   Self-management
   Barriers to Success
   Time Management Principles
   Tracking
   The Art of Risk Taking
   Motivation
   Balance
   
   
4. Conscious Business
   Are You Open For Business?
   Social Responsibility
   Goodwill
   Professionalism
   Image
   Ethics
   
   
5. Business Start-Up
   Overview
   Initial Research
   Financing
   Buying a Practice
   Legal Structure
   Business Name
   Location
   Licenses and Permits
   Insurance Coverage
   Setting Your Fees
   
   
6. Business Management
   Overview
   Choosing Advisors
   Policies and Procedures
   Embracing Technology
   Insurance Reimbursement
   Hiring Help
   Private Practice Issues
   Group Practice Issues
   Clinic Issues
   Spa & Salon Issues
   Job Interviews
   
   
7. Financial Management
   Bookkeeping
   Federal Taxes
   Work Smarter with Barter
   Recessions-proof Your Practice
   Inventory Control
   Selling A Practice
   Retirement Planning
   The Canadian Supplement
   
   
8. Therapeutic Communications
   Communication Fundamentals
   Client Interaction Policies
   Telephones:: The Client Connection
   Client Files
   The Ultimate Interview
   Beyond Customer Service
   Client Retention
   Referrals
   Building Professional Alliances
   
   
9. Marketing
   Marketing Principles
   Marketing Plan Outline
   Marketing Plan Overview
   Positioning
   Targeting Markets
   Assessment
   Strategic Action Plans
   Marketing Techniques Primer
   Promotion
   Advertising
   Publicity
   Community Relations
   Cooperative Marketing
   Companies That Market For You
   Choosing A Graphic Artist
   Marketing Ideas from A to Z
   Marketing Schedule
   
   
10. The Business Plan
    Introduction
    Business Plan Outline
    Supplement
    

Appendix A

Wheel of Life
High Priority Activities
Daily Plan
Time Tracking Sheet
Strategic Planning
Contact/Referral Records
Business Mileage Sheet
Bank Reconciliation Form
Opening Balance Sheet
Start-Up Costs Worksheet
Business Income & Expense Forecast
Monthly Business Expense Worksheet
Monthly Personal Budget Worksheet
Cash Flow Forecast
Weekly Income Ledger Sheet
Monthly Disbursement Ledger Sheet
Business Expenses Summary Sheet
Client Status Report
Client Health Information Sheet
Client Intake Form
Health History
Client Treatment Plan
Client Session Notes
Sign-In Sheet
New Client Checklist
Insurance Pre-Approval Form
Financial Agreement
Massage Therapy Informed Consent

Appendix B

A Barrier-Free Practice
Business Organizations
Independent Living Resources
Professional Associations
IRS & SBA Publications

Index