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Business Mastery

A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

Authors:

Cherie M. Sohnen-Moe

Brand: Sohnen-Moe Associates

ISBN: 9780962126574

173.25 zł

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Description

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Product Details

Brand Sohnen-Moe Associates

Reference 41862

EAN13 9780962126574

ISBN 9780962126574

Data sheet

Publication date: 2007
Issue number: 4
Cover: paperback
Pages count: 462
Dimensions (mm): 216 x 292
Weight (g): 816

Preface
Part I:: Set a Strong Foundation
Chapter 1:: Getting Started
Chapter 2:: Life Planning
Chapter 3:: Success Strategies
Chapter 4:: Boost Career Longevity
Part II:: Intentional Excellence
Chapter 5:: Conscious Practice
Chapter 6:: Therapeutic Communications
Part III:: Navigate Your Way to the Perfect Job
Chapter 7:: An Insiders Look at Work Settings
Chapter 8:: Employment Fundamentals
Part IV:: Business Beginnings
Chapter 9:: An Insiders Look at Practice Settings
Chapter 10:: Business Start-Up
Chapter 11:: Create a Dynamic Business Plan
Part V:: Business Operations
Chapter 12:: Practice Management
Chapter 13:: Take Your Practice to the Next Level
Chapter 14:: Financial Management
Part VI:: Marketing Mastery
Chapter 15:: Marketing Fundamentals
Chapter 16:: Marketing in Action
Chapter 17:: Client Retention
Epilogue
Endnotes
Index
Other Offerings

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Business Mastery

A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

Frequently purchased together