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Business Mastery

Business Mastery

A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

9780962126574
173.25 zł
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Description
This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
Product Details
Sohnen-Moe Associates
41862
9780962126574
9780962126574

Data sheet

Publication date
2007
Issue number
4
Cover
paperback
Pages count
462
Dimensions (mm)
216 x 292
Weight (g)
816

  • Preface

    Part I:: Set a Strong Foundation

    Chapter 1:: Getting Started

    Chapter 2:: Life Planning

    Chapter 3:: Success Strategies

    Chapter 4:: Boost Career Longevity

    Part II:: Intentional Excellence

    Chapter 5:: Conscious Practice

    Chapter 6:: Therapeutic Communications

    Part III:: Navigate Your Way to the Perfect Job

    Chapter 7:: An Insiders Look at Work Settings

    Chapter 8:: Employment Fundamentals

    Part IV:: Business Beginnings

    Chapter 9:: An Insiders Look at Practice Settings

    Chapter 10:: Business Start-Up

    Chapter 11:: Create a Dynamic Business Plan

    Part V:: Business Operations

    Chapter 12:: Practice Management

    Chapter 13:: Take Your Practice to the Next Level

    Chapter 14:: Financial Management

    Part VI:: Marketing Mastery

    Chapter 15:: Marketing Fundamentals

    Chapter 16:: Marketing in Action

    Chapter 17:: Client Retention

    Epilogue

    Endnotes

    Index

    Other Offerings

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