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The Management of Sport: Its Foundation and Application

The Management of Sport: Its Foundation and Application

9780072844122
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Description
The Management of Sport:: Its Foundation and Application, fourth edition, uses expert contributers to provide a comprehensive overview of sport management. This revision features new chapters on international sports, diversity, functions of management, and legal issues and their applications to provide students with a complete introduction to the field.
Product Details
McGraw Hill / Medical
45921
9780072844122
9780072844122

Data sheet

Publication date
2004
Issue number
4
Cover
hard cover
Pages count
416
Dimensions (mm)
191 x 239
Weight (g)
798

  • Part I: Developing the Fundamentals

    Chapter 1: History of Sport Management

    Chapter 2: Research and Inquiry

    Chapter 3: Ethics in Sport Management

    Chapter 4: Managing Employee Diversity in the Sport Industry

    Part II: Structure and Policy

    Chapter 5: Functions of Management

    Chapter 6: Organizational Theory and the Study of Sport

    Chapter 7: Sport Governance

    Chapter 8: International Sport Governance

    Chapter 9: Managing the Facility

    Chapter 10: Basic Law Applied to Sport

    Part III: Economics and Finance

    Chapter 11: Economics and Sport

    Chapter 12: Accounting and Budgeting

    Chapter 13: Financing Sport

    Part IV: Marketing

    Chapter 14: Sport Marketing: Strategies and Tactics

    Chapter 15: Sponsorship

    Part V: Professional Relations

    Chapter 16: Group Decision Making and Problem Solving

    Chapter 17: Human Resource Management in Sport

    Chapter 18: Labor Relations in Professional Sports

    Part VI: Field Experiences and Careers in Sport Management

    Chapter 19: Experiential Learning Through Field Experiences

    Chapter 20: Sport Management: Scope and Career Opportunities

    Index

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