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Health Promotion
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Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.
Data sheet
- Publication date
- 2014
- Issue number
- 3
- Cover
- paperback
- Dimensions (mm)
- 150 x 226
- Weight (g)
- 419
1. Towards better health
2. Health and human behaviour
3. Focus on the individual
4. Focus on groups
5. Focus on populations: social marketing
6. Focus on populations: The media
7. Focus on populations: community-based approaches
8. Focus on populations: environmental approaches
9. Factors influencing strategy selection
10. Putting it all together: planning and developing health promotion initiatives
11. Skills, tools and competencies for health promotion
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