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The Entrepreneurial Nutritionist
9780963103345
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Description
The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition:: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.
Product Details
40767
9780963103345
9780963103345
Data sheet
- Publication date
- 2002
- Issue number
- 3
- Cover
- paperback
- Pages count
- 421
- Dimensions (mm)
- 152 x 229
- Weight (g)
- 676
The Beginning
The Entrepreneurial Spirit
Is Self-Employment for You?Building a Strong Foundation
Business Strategies and Management
Building Your Credibility
Nurturing Your Creativity
Ethics and Malpractice
Creating a Good Image
Counseling ExpertiseManaging Your Business
Business Plan
Marketing
Forms of Business Ownership
Protecting Your Ideas and Interests
Choosing Business Advisors
Finance and Money
Start-up Decisions and Costs
Fees and Reimbursement
Negotiation, Selling, and Contracts
Computers in Nutrition Practice
Office Policies and Dealing with ClientsTaking Your Ideas to Market
Promoting Your Venture
Using the Internet
Website Basics
Promoting Your WebsiteDeveloping Your Professional Practice
Jobs with Physicians and Other Accounts
Consulting in Long Term Care
Communicating with Food
The Write Way to Get Published
Media Savvy
Sports and Cardiovascular Nutrition
The Wellness Movement
Continued Competency
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