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The Entrepreneurial Nutritionist
The Entrepreneurial Nutritionist

The Entrepreneurial Nutritionist

9780963103345
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Description

The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition:: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.

Product Details
Lippincott Williams & Wilkins
40767
9780963103345
9780963103345

Data sheet

Publication date
2002
Issue number
3
Cover
paperback
Pages count
421
Dimensions (mm)
152 x 229
Weight (g)
676

  • The Beginning

    The Entrepreneurial Spirit
    Is Self-Employment for You?

    Building a Strong Foundation

    Business Strategies and Management
    Building Your Credibility
    Nurturing Your Creativity
    Ethics and Malpractice
    Creating a Good Image
    Counseling Expertise

    Managing Your Business

    Business Plan
    Marketing
    Forms of Business Ownership
    Protecting Your Ideas and Interests
    Choosing Business Advisors
    Finance and Money
    Start-up Decisions and Costs
    Fees and Reimbursement
    Negotiation, Selling, and Contracts
    Computers in Nutrition Practice
    Office Policies and Dealing with Clients

    Taking Your Ideas to Market

    Promoting Your Venture
    Using the Internet
    Website Basics
    Promoting Your Website

    Developing Your Professional Practice

    Jobs with Physicians and Other Accounts
    Consulting in Long Term Care
    Communicating with Food
    The Write Way to Get Published
    Media Savvy
    Sports and Cardiovascular Nutrition
    The Wellness Movement
    Continued Competency

See next edition:

The Entrepreneurial Nutritionist
The Entrepreneurial Nutritionist
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