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The Entrepreneurial Nutritionist

The Entrepreneurial Nutritionist

9780781793698
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Description
Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature:: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.

This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author—approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.
Product Details
Wolters Kluwer Health
43782
9780781793698
9780781793698

Data sheet

Publication date
2009
Issue number
4
Cover
paperback
Pages count
352
Dimensions (mm)
3871 x 6452
Weight (g)
288045
  • Introduction

    Part I: THE BEGINNING

    1: The Entrepreneurial Spirit

    2: Is Self-Employment for You?

    Part II: BUILDING A STRONG FOUNDATION

    3: Strategies and Management

    4: What Can We Learn from the Masters?

    5: Nurturing Your Creativity

    6: Building Your Credibility

    7: Ethics and Malpractice

    8: Creating a Good Image

    9: Counseling Expertise

    Part III: MANAGING YOUR BUSINESS

    10: Business Plan

    11: Marketing Decisions

    12: Forms of Business Ownership

    13: Protecting Your Ideas and Interests

    14: Choosing Business Advisors

    15: Money and Finance

    16: Start-up Decisions and Costs

    17: Fees

    18: Reimbursement

    19: Negotiation, Selling, and Contracts

    20: Office Policies and Dealing with Clients

    Part IV: TAKING YOUR IDEAS TO MARKET

    21: Promoting Your Venture

    22: Using the Internet in Your Business

    23: Website Basics

    24: Website Creation to Maximize Promotion

    Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE

    25: Consulting in Long Term Care

    26: Tapping into Food and Culinary Markets

    27: The Write Way to Get Published

    28: Media Savvy

    29: Sports and Cardiovascular Nutrition

    30: The Wellness Movement

    31: Continued Competency
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