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Your Yoga Business: Tools and Techniques for Success

Your Yoga Business: Tools and Techniques for Success

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The truth is, being a yoga business owner isnt easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way.

In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in todays environment.

Learn what works—and what doesnt—and apply the insights to your own business and philosophy. Youll find “homework activities” in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of
  • reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
  • defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
  • building a business plan by clarifying your dreams and setting your goals;
  • refining your message by mastering consistent and courageous marketing;
  • implementing your plan by creating connections and identifying strategies; and
  • getting it done by knowing how to be the boss you need to be.
Create the business youve always dreamed of with Your Yoga Business. It is your road map to success.

Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Note:: A code for accessing HKPropel is included with all print books.
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  • Part I. Imagine Your Business
    Chapter 1. Envision Your Dreams
    Chapter 2. Tell Your Story
    Chapter 3. Craft Your Visual Identity

    Part II. Define Your Goods and Services
    Chapter 4. Explore Business Types
    Chapter 5. One-to-One and Group Sessions
    Chapter 6. Workshops, Trainings, Immersions, and Retreats
    Chapter 7. Virtual Offerings
    Chapter 8. Menu of Services
    Chapter 9. Products and Merchandise

    Part III. Build Your Business Plan
    Chapter 10. Assess Your Existing Business
    Chapter 11. Set Goals
    Chapter 12. Connect Your Content

    Part IV. Refine Your Message
    Chapter 13. Grassroots Marketing
    Chapter 14. Digital and Social Media Marketing
    Chapter 15. Event Marketing
    Chapter 16. Your Marketing Schedule

    Part V. Work Your Plan
    Chapter 17. Create Connections
    Chapter 18. Identify Strategies

    Part VI. Get It Done
    Chapter 19. Master the Big Four
    Chapter 20. Act Like a Boss

    Appendix: Your Yoga Business Road Map
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