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ACSM's Career and Business Guide for the Fitness Professional

ACSM's Career and Business Guide for the Fitness Professional

9781608311958
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Description
ACSMs Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.
Product Details
Wolters Kluwer Health
51363
9781608311958
9781608311958

Data sheet

Publication date
2012
Issue number
1
Cover
paperback
Pages count
240
Dimensions (mm)
177.80 x 254.00
Weight (g)
499
  • Preface
    Part I
    Chapter 1 The Fitness Professional’s Career
    Chapter 2 Technicians and Clinicians
    Chapter 3 Sales
    Chapter 4 Marketing
    Chapter 5 Service - The Hospitality Paradigm
    Chapter 6 Operations, Administration and Management
    Chapter 7 Business Policy Development and Risk Management
    Part II
    Chapter 8 Business Owner Operator
    Chapter 9 Developing a Business Plan
    Chapter 10 Structuring the Business Plan
    Chapter 11 Developing a Marketing Plan
    Chapter 12 Developing a Financial Plan
    Chapter 13 Selling Your Dream
    Part III – Business Plan, Budgets, and Presentation
    Business Plan
    Demographics
    Competition Survey
    Capital and Startup Budget
    Five Year Operating Budget
    Business Plan Presentation
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