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ACSM's Career and Business Guide for the Fitness Professional

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Brand: Wolters Kluwer Health

ISBN: 9781608311958

248.85 zł

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Description

ACSMs Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

Product Details

Brand Wolters Kluwer Health

Reference 51363

EAN13 9781608311958

ISBN 9781608311958

Data sheet

Publication date: 2012
Issue number: 1
Cover: paperback
Pages count: 240
Dimensions (mm): 177.80 x 254.00
Weight (g): 499

Preface
Part I
Chapter 1 The Fitness Professional’s Career
Chapter 2 Technicians and Clinicians
Chapter 3 Sales
Chapter 4 Marketing
Chapter 5 Service - The Hospitality Paradigm
Chapter 6 Operations, Administration and Management
Chapter 7 Business Policy Development and Risk Management
Part II
Chapter 8 Business Owner Operator
Chapter 9 Developing a Business Plan
Chapter 10 Structuring the Business Plan
Chapter 11 Developing a Marketing Plan
Chapter 12 Developing a Financial Plan
Chapter 13 Selling Your Dream
Part III – Business Plan, Budgets, and Presentation
Business Plan
Demographics
Competition Survey
Capital and Startup Budget
Five Year Operating Budget
Business Plan Presentation

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ACSM's Career and Business Guide for the Fitness Professional

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