Presents all-new discussions on marketing veterinary services that are geared toward increasing practice income. It provides proven tips for marketing on a shoe-string budget, creating a marketing plan and much more.
Basic Marketing Techniques, Better Care Improves Your Practice. Marketing on a Limited Practice, My Top 10 List. Publicity and Promotion Revisited. Competing with Pet Superstores: Dont. The Yellow Pages Revisited. New Techniques of Internal Marketing. Beyond the Basics: Advanced Veterinary Marketing. Advanced Marketing: Diagnosing Marketing Plans. When Things Dont Go as Expected: Analysis of a Marketing Idea. Selling to Pet Owners.
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