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An economic perspective is about more than counting the costs associated with poor health. It is about understanding how economic incentives can influence healthy lifestyle choices in the population. The book provides tools for developing effective and efficient policy strategies and addressing trade-offs between the goals of improving population health, while being mindful of the need to tackle inequalities in health outcomes across individuals and populations.
The book::
Data sheet
Part I: Introduction
1. Introduction to the economics of health promotion and disease prevention
2. Supporting effective and efficient policies: the role of economic analysis
3. Measurement challenges in the economic evaluation of public health interventions
Part II: Making the economic case for tackling key risk factors for health
4. Curbing tobacco smoking
5. Tackling alcohol-related harms
6. Promoting physical activity
Appendix: the effectiveness of interventions for physical activity
7. Improving the quality of nutrition
8. Addressing environmental risks for child health
9. Preventing road-related injuries
10. Protecting mental health, preventing depression
Part III: Broader perspectives on the economics of health promotion and disease prevention
11. Social determinants of health: early childhood development and education
12. Health promotion, disease prevention and health inequalities
Part IV: Translating evidence into policy
13. Evidence into policy: the case of public health
14. Making an economic case for intersectoral action
15. The economics of health promotion and disease prevention: the way forward
Index