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Health Promotion Practice

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Brand: Open University Press

ISBN: 9780335218400

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Description

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including::

Motivational interviewing
Theatre
Mass media
Social marketing
Community development
Public policy

Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors:: Rosalind Plowman and Nicki Thorogood.

Product Details

Brand Open University Press

Reference 46348

EAN13 9780335218400

ISBN 9780335218400

Data sheet

Publication date: 2006
Issue number: 1
Cover: paperback
Pages count: 256
Dimensions (mm): 170 x 241
Weight (g): 491

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