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Health Promotion Practice

Health Promotion Practice

9780335218400
157.44 zł
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Description
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including::
  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors:: Rosalind Plowman and Nicki Thorogood.

Product Details
Open University Press
46348
9780335218400
9780335218400

Data sheet

Publication date
2006
Issue number
1
Cover
paperback
Pages count
256
Dimensions (mm)
170 x 241
Weight (g)
491
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