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Health Promotion Strategies and Methods

Health Promotion Strategies and Methods

9780074715000
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Description
This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included. The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.
Product Details
McGraw Hill / Medical
46026
9780074715000
9780074715000

Data sheet

Publication date
2005
Issue number
2
Cover
paperback
Pages count
260
Dimensions (mm)
59 x 88
Weight (g)
1
  • Chapter 1: Towards better health

    Chapter 2: Health and human behaviour

    Chapter 3: Focus on the individual

    Chapter 4: Focus on groups

    Chapter 5: Focus on populations I: social marketing and the media

    Chapter 6: Focus on populations II: community approaches

    Chapter 7: Focus on populations III: environmental approaches

    Chapter 8: Factors influencing strategy selection

    Chapter 9: Putting it all together: planning and developing health promotion initiatives

    Chapter 10: Skills, tools and competencies for health promotion

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