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Eyecare Business

Marketing and Strategy

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Brand: Butterworth-Heinemann

ISBN: 9780750672382

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Description

Eyecare Business:: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

Product Details

Brand Butterworth-Heinemann

Reference 50210

EAN13 9780750672382

ISBN 9780750672382

Data sheet

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

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