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Creativity

Creativity

The Human Brain in the Age of Innovation

9780190466497
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Description
What is the nature of human creativity? What are the brain processes behind its mystique? What are the evolutionary roots of creativity? How does culture help shape individual creativity? Creativity:: The Human Brain in the Age of Innovation by Elkhonon Goldberg is arguably the first ever book to address these and other questions in a way that is both rigorous and engaging, demystifying human creativity for the general public. The synthesis of neuroscience and the humanities is aunique feature of the book, making it of interest to an unusually broad range of readership. Drawing on a number of cutting-edge discoveries from brain research as well as on his own insights as a neuroscientist and neuropsychologist, Goldberg integrates them with a wide-ranging discussion of history,culture, and evolution to arrive at an original, compelling, and at times provocative understanding of the nature of human creativity. To make his argument, Goldberg discusses the origins of language, the nature of several neurological disorders, animal cognition, virtual reality, and even artificial intelligence. In the process, he takes the reader to different times and places, from antiquity to the future, and from Western Europe to South-East Asia. He makes bold predictions about the futuredirections of creativity and innovation in society, their multiple biological and cultural roots and expressions, about how they will shape society for generations to come, and even how they will change the ways the human brain develops and ages.
Product Details
OUP USA
88326
9780190466497
9780190466497

Data sheet

Publication date
2019
Issue number
1
Cover
hard cover
Pages count
296
Dimensions (mm)
156 x 235
Weight (g)
570
  • TABLE OF CONTENTS; PREFACE; ACKNOWLEDGEMENTS; CHAPTER 1. THE AGE OF NOVELTY; CHAPTER 2. THE NEUROMYTHOLOGY OF CREATIVITY; From neuroorphans to neurofads; Bad and useless; Deconstructing innovation and creativity; Multiple creativities; CHAPTER 3. THE CONSERVATIVE BRAIN; How we know what we know; Mapping the world in the brain; How language found its home; Isomorphic gradients; Dementia with a silver lining?; CHAPTER 4. THE MERMAID AND THE LEGO MASTER (AND THE CAVE LION-MAN); How is a new idea born?; Mechanics behind the metaphor - the macro view; The working memory conundrum; Phantoms in the brain - the micro view; CHAPTER 5. IT IS ALL ABOUT SALIENCE!; The salience circuit; Salient default; Salience, dopamine, and frontal arousal - or lack thereof; Salience diluted; Salience hijacked; CHAPTER 6. THE INNOVATING BRAIN; The novelty challenge; Hemispheres misunderstood; The novel and the routine; Wired for novelty; Driven by novelty; Novelty overdrive; CHAPTER 7. DIRECTED WANDERING AND THE INEFFABLE CREATIVE SPARK; No monkey business; The extreme frontal lobes; Dorsolateral bistability: Inspiration and perspiration; Lego master at work: creative perspiration; Lego master at rest: creative inspiration? Not yet; The brains small world; Directed mental wondering: The creative spark; Iteration and selection; CHAPTER 8. IS THE BABOON CREATIVE?; Novelty in evolution; Human development and animal creativity; CHAPTER 9. THE CREATIVE MIND; A few worthy feats; Conform or not conform?; The theory of minds mixed blessing; Creativity and intelligence; A few worthy tests; How bad is mad?; Creating minds; CHAPTER 10. THE CREATIVE BRAIN; A few worthy brains; Connectivity of creativity; Life in a small world; The advantages of having a coat; The advantages of not having a coat; Are creativity genes for real?; CHAPTER 11. EPILOGUE: WHATS NEXT?; Summing up and looking forward; Consuming innovation; Creating innovation; CHAPTER NOTES; INDEX;
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