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Healthcare: Market Dynamics, Policies and Strategies in Europe

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Brand: De Gruyter

ISBN: 9783110414851

850.22 zł

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Description

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.

Product Details

Brand De Gruyter

Reference 63877

EAN13 9783110414851

ISBN 9783110414851

Data sheet

Publication date: 2015
Issue number: 1
Pages count: 250
Dimensions (mm): 240.00 x 170.00

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Healthcare: Market Dynamics, Policies and Strategies in Europe

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