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Health Promotion Practice

Health Promotion Practice

9780335264063
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Description
This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice. It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation. Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.

This second edition::

  • provides practical guidance and tools for planning, delivering and evaluating health promotion
  • gives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacy
  • includes activities to help you make applications to your own study or practice of health promotion
Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.

Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.

Series Editors:: Rosalind Plowman and Nicki Thorogood.

Product Details
Open University Press
56663
9780335264063
9780335264063

Data sheet

Publication date
2015
Issue number
2
Cover
paperback
Pages count
248
Dimensions (mm)
173 x 242

  • List of authors
    Acknowledgements
    Overview of the book

    Section 1: Planning and delivering health promotion

    1Concepts in health promotion
    2Planning health promotion interventions
    3 Tools for implementing health promotion
    4Evaluation tools for health promotion

    Section 2: Methods used in health promotion

    5Healthy Public Policy
    6Advocacy for health
    7Healthy settings
    8Developing healthy communities through community mobilization
    9Using media to promote health: mass media, social media and social marketing
    10Peer Education
    11Therapeutic change methods
    12Information and advice methods
    13Multi-level health promotion interventions and programmes

    Glossary
    Index

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