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The Business of Dermatology

The Business of Dermatology

9783132427792
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Description

The ultimate guide to managing the multifaceted business aspects of a dermatology practice

Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a 40-way chat with dermatologists whose practices are flourishing.

With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone—from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.

Key Features

  • Written by top dermatologists from the perspective of if we knew then what we know now…
  • Organized in a format and style conducive to easy reading, with practical tips to implement immediately
  • Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more
  • Top ten lists in each chapter highlighting the key take-home points

The Business of Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Product Details
Georg Thieme
82560
9783132427792
9783132427792

Data sheet

Publication date
2020
Issue number
1
Cover
paperback
Pages count
384
Dimensions (mm)
170.18 x 240.03
Weight (g)
900

  • Section I Bricks and Mortar
    1 To Rent or to Buy: That is the Question
    2 Location
    3 How Much Space Do I Need?
    4 Creating a Business Plan
    5 Room Layout
    6 Office Flow
    7 Creating a Practice Ambience
    8 Photography and Space Requirements for Everyday and Clinical Trials
    9 Corporate Structure: Limited Liability and Taxation
    10 Academic versus Private Practice
    11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice
    12 Choosing and Implementing an Electronic Medical Record System
    13 Private Equity and Venture Capital-Backed Practice Models
    Section II Human Resources
    14 Essential Components of an Employee Manual
    15 Vision and Mission Statement
    16 Employees versus Independent Contractors
    17 Salaried versus Hourly Wage: Which is Better and for What Positions?
    18 The Practice Administrator
    19 A Primer on Employment Law for Dermatology Practices
    20 Essential Policies
    21 Questions to Ask When Bringing on a Physician
    22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study
    Section III Patient Relations
    23 It Depends: No-show Fees, Cancellation Policies, and Deposits for Procedures
    24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System
    25 Is There a Better Way to Answer Calls?
    26 Critical Components of Consents and Documentation
    27 Patient Portals and Communication in the Age of EMR
    28 Teledermatology Ground Rules
    29 Risk Management
    Section IV The Daily Grind
    30 The Ideal Schedule
    31 Delegating: Physician Extenders and Integration into a Practice
    32 Managing Expectations of Staff
    33 Pricing Cosmetic Procedures
    34 Integrating Cosmeceuticals into Daily Practice
    35 Building a Budget/Calculating Overhead
    36 Evaluating Pharmacies and Patient Coupons
    37 Deciding What Services to Provide
    38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device
    39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything
    Section V The Nitty-Gritty
    40 Essential Instruments
    41 Essential Stock to Start a Practice
    42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs
    43 What Devices Does Your Practice Need?
    44 Loyalty and VIP Programs
    Section VI Your Image
    45 The Most Important Components of a Successful Website
    46 Social Media
    47 Creating and Nurturing a Brand/Logo
    48 Managing Your Online Reputation
    49 Tips for the Media
    50 Marketing and Advertising Your Dermatology Practice
    Section VII Miscellaneous
    51 Growing Your Practice
    52 Mohs: Outsource or Keep In-House
    53 The Ground Rules of Teaching in a Private Practice
    54 Staying Active Nationally in the Years after Residency
    55 Getting Involved in Advocacy

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