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Aesthetic Medicine: Growing Your Practice

Aesthetic Medicine: Growing Your Practice

9781626235533
352.80 zł
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Description

The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In todays competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients.

Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechels book to be an indispensable resource that you refer to time and again!

Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.

Product Details
Georg Thieme
93168
9781626235533
9781626235533

Data sheet

Publication date
2009
Issue number
1
Cover
paperback
Pages count
525
Dimensions (mm)
152.40 x 228.60
Weight (g)
907

  • SECTION I WHO
    Chapter 1 Who Are You?
    Chapter 2 Who Is on Your Team?
    Chapter 3 Who Defines Your Market?
    Chapter 4 Who Is the Competition?
    SECTION II WHAT
    Chapter 5 What Is Your Identity?
    Chapter 6 What Is Your Model?
    Chapter 7 What Do Your Patients Expect?
    Chapter 8 What Defines Risk?
    SECTION III WHERE
    Chapter 9 Where Will You Practice?
    Chapter 10 Where Will You Connect?
    Chapter 11 Connecting Outside Your Practice
    Chapter 12 Connecting Inside Your Practice
    SECTION IV WHEN
    Chapter 13 When Do You Seek Opportunity?
    Chapter 14 When Do You Respond to Cycles?
    Chapter 15 When Do You Practice Privacy?
    SECTION V WHY
    Chapter 16 Why Do You Practice? Your Business, Your Goals
    Chapter 17 Client and Patient Goals
    Chapter 18 Safety: The Ultimate Goal
    SECTION VI HOW
    Chapter 19 How Do You Plan for Success?
    Chapter 20 How Do You Manage Limitations?
    Chapter 21 How Do You Optimize Resources and Relationships?

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