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A Guide to Starting your own Complementary Therapy Practice

A Guide to Starting your own Complementary Therapy Practice

9780443103094
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Description
A step-by-step guide on how to set up your own complementary health care practice. This book covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapists own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It covers all the legal requirements, detailed and precise financial calculations and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. The manual is relevant for a broad spectrum of complementary practitioners, from chiropractors to massage therapists.
Product Details
Churchill Livingstone
30234
9780443103094
9780443103094

Data sheet

Publication date
2006
Issue number
1
Cover
paperback
Pages count
304
Dimensions (mm)
234 x 156
Weight (g)
490
  • Part I Initial Preparation

    1 Where do I start? Brainstorming

    2 How do you decide on the type of practice you want?

    3 Ways of trading

    4 The mechanics of putting the practice together - location, location, location

    5 Dealing with professionals in the start up and running of your practice

    6 Insurance

    7 Contracts

    8 Legislation

    Part II Marketing

    9 Marketing introduction

    10 Market research

    11 Analysing marketing information and preparing it for use

    12 Introduction to advertising and public relations

    13 Advertising and promotion

    14 Public relations

    Part III Financial Matters

    15 Finance introduction

    16 Financial considerations for your business plan

    17 Putting a business plan together

    18 Raising finance

    Patr IV Procedure
    19 Clinic procedure

    20 Working with the conventional medical profession

    21 Strategies for coping with the demands on you while you are developing your clinic

    22 How to deal with money matters now your clinic is open

    23 What about the future?

    Index
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