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The Social Psychology of Consumer Behaviour

The Social Psychology of Consumer Behaviour

9780335207220
174.57 zł
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Description
  • How do consumers process information?
  • How do they make choices and decisions?
  • How are decisions translated into actions of consumption?
  • How can marketing influence and respond to consumers?
The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised.

The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.

The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Product Details
Open University Press
49527
9780335207220
9780335207220

Data sheet

Publication date
2002
Issue number
1
Cover
paperback
Dimensions (mm)
152 x 229
Weight (g)
390

  • Series editors foreword
    List of tables and figures
    Acknowledgements
    Introduction
    overview of consumer behaviour
    Attitudes
    content, structure, processes
    Consumers are emotional, too
    From cognitive processes, attitudes, and emotions to action
    Attitude change
    the elaboration likelihood model of persuasion
    Cognitive processes
    Glossary
    References
    Index.
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