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This book would be an excellent choice for anyone wishing to be introduced to the field of health economics – it is undoubtedly the best ‘Health Economics 101 textbook around ... There is a desperate need for a greater understanding of health economics principles among health system policy-makers, managers and researchers; this book will contribute enormously to developing such understanding.
 Professor Di McIntyre, South African Research Chair of Health and Wealth, Health Economics Unit, University of Cape Town 
This practical text offers the ideal introduction to the economic techniques used in public health and is accessible enough for those who have no or limited knowledge of economics. Written in a user-friendly manner, the book covers key economic principles, such as supply and demand, healthcare markets, healthcare finance and economic evaluation.
The book has been thoroughly updated with new material reflecting important recent developments and policy shifts such as the rise of performance based funding in health care, the impact and cost of achieving universal health care and the growing effect of globalization and international trade on the health sector.This engaging new edition features::
Series Editors:: Rosalind Plowman and Nicki Thorogood.
Data sheet
Section 1: Economics and Health Economics
Key concepts in health economics 
Macroeconomics, globalization and health 
Section 2: Demand and Supply
A simple model of demand 
Measuring demand
Supply: Production in the long and short run 
Supply: Costs, economics of scale and the supply curve 
 Section 3: Markets
A simple market model 
Health care markets and efficiency 
 Section 4: Health Care Financing 
The changing world of health care finance 
Provider payments  
Private health insurance 
Achieving universal coverage 
 Section 5: Economic Evaluation
What is economic evaluation and what questions can it help to answer? 
Counting the costs 
Identifying, measuring and valuing consequences 
Economic evaluation and decision-making 
 Section 6: Equity and the Role of Government
Promoting equity and the role of government
Glossary
