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One Year to a Successful Massage Therapy Practice
Choose Paczkomat Inpost, Orlen Paczka, DPD or Poczta Polska. Click for more details
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Data sheet
- Publication date
- 2008
- Issue number
- 1
- Cover
- paperback
- Pages count
- 235
- Dimensions (mm)
- 5403 x 7016
- Weight (g)
- 277757
- One chapter for each week in the year
- About the Author
- Preface
- Reviewers
- Acknowledgements
- Introduction:: The Road to Success
- The First P::Product
- The Second P::Price
- The Third P:: Place
- The Fourth P:: Promotion
Part I:: Mapping Out Your Journey - CHAPTER 1::Defining Your Goals
- CHAPTER 2::Your Marketing Budget
- CHAPTER 3::::Developing Your Marketing Calendar
Part II:: Preparing For Your Trip - CHAPTER 4::Choose A Name For Your Business
- CHAPTER 5::Making Your Product Stand Out From the Crowd
- CHAPTER 6::Your Elevator Speech
- CHAPTER 7::Your Business Literature
- CHAPTER 8::Your Menu of Services
- CHAPTER 9::Your Telephone
- CHAPTER 10::Taking Care of Yourself
Part III:: The Path to Promotion - CHAPTER 11::Join a Professional Association
- CHAPTER 12::Join the Chamber of Commerce
- CHAPTER 13::Payment Options for Your Clients
- CHAPTER 14::Your Mailing List
- CHAPTER 15::A Grand Opening
- CHAPTER 16::Get Involved In Your Community
- CHAPTER 17::Community Service
- CHAPTER 18::Mutual Referral Relationships
- CHAPTER 19::Partners in Advertising
- CHAPTER 20::Publishing a Newsletter
- CHAPTER 21::Inexpensive Advertising On the Radio
- CHAPTER 22::The Awesome Power of the Internet
- CHAPTER 23::Rescheduling Clients
- CHAPTER 24::Take A Survey
- CHAPTER 25::Two-fers
- CHAPTER 26::Host a Holistic Health Fair
- CHAPTER 27::Have a Mentor, Be a Mentor
- CHAPTER 28::Your Automobile
- CHAPTER 29::Bartering for Advertising
- CHAPTER 30::Retailing
- CHAPTER 31::Everybody Loves a Parade
- CHAPTER 32::Have Table, Will Travel
- CHAPTER 33::The Magnificent Massage Chair
- CHAPTER 34::Adopt-a-Highway
- CHAPTER 35::Host a Free Seminar
- CHAPTER 36::Newsworthy Events and Press Releases
- CHAPTER 37::Promotional Giveaways
- CHAPTER 38::Do Something Unusual!
- CHAPTER 39::Share Your Space
- CHAPTER 40::The Power of the Hand Written Note
- CHAPTER 41::Massage Parties
- CHAPTER 42::Public Access Television
- CHAPTER 43::Monday Morning Scheduling Blitz
- CHAPTER 44::Advertising in Unusual Places
- CHAPTER 45::Conducting Research Projects
- CHAPTER 46::Get a Grant for Doing Massage
- CHAPTER 47::Getting Published
- CHAPTER 48::Marketing to Athletes
- CHAPTER 49::Start Your Own Support Group for Massage Therapists
- CHAPTER 50::Be On Call
- CHAPTER 51::Continuing Your Marketing Education
- CHAPTER 52::Taking Stock:: The Year in Review
Part IV:: Trip Tips:: Resources for Massage Therapists
Introduction to the Appendices
Appendix I:: State Massage Therapy Boards
Appendix II:: Massage and Bodywork Associations
Appendix III:: Marketing Materials for Massage Therapists
Appendix IV:: Internet Resources for Marketing Massage
Appendix V:: Marketing Calendar
Appendix VI:: Recommened Books About Marketing
Index
Reference: 43126
Child Abuse and Neglect: Advancements and Challenges in the 21st Century, An Issue of Pediatric Clinics
Author: Andrew Sirotnak
Reference: 68012
Nursing Care Plans: Guidelines for Individualizing Client Care Across the Life Span
Author: Marilynn E. Doenges
Reference: 41837
Manual of Laboratory and Diagnostic Tests for PDA
Author: Frances Fischbach
Powered by Skyscape, Inc.
Reference: 36482
Structural Bodywork
Author: John Smith
An introduction for students and practitioners
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