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Now more than a complete introduction to the business side of physical therapy, the new Second Edition has been greatly expanded to reflect the many legislative, economic, and educational events that have affected the physical therapy profession in recent years. Nineteen new chapters and fifteen fully revised chapters provide an up-to-date, expanded view of the needs of today’s and tomorrow’s physical therapists.
Business concepts covered include healthcare economics, payment sources, accounting, billing, human resource management, marketing, outcomes measurement, and legal concepts. This edition is consistent with the American Physical Therapy Association’s Section on Health Care Policy and Administration.
Opis
Healthcare Social Philosophy, Public Policy, and Legislation
US Healthcare System
Oversight of Healthcare Organizations and Providers
Laws Relevant to Healthcare Businesses
General Legal Requirements and Principles for Physical Therapists (D. Kathleen Lewis, MAPT, J.D.)
Value, Moral, and Ethical Matters Matter
Understanding Business and Management
Business Basics:: Forms of Business Organizations
Management, Supervision, and Leadership
Organizational Culture and Fundamental Guiding Documents
Organizational and Operating Structure
Strategic Management and Strategic Planning
Quality Assessment and Improvement
Information Management and Documentation
Managing Human Resources
Selecting, Developing, and Retaining Staff
Organizing and Engaging People in the Work Place
Communication:: Expression and Listening
Achieving Maximum Productivity Through Work Teams
Diversity in the Healthcare Setting
Employee Appraisal, Recognition, and Corrective Action
Life-Long Career Development
Service Marketing
Marketing:: Its More Than Selling
Strategic Organizational and Department Marketing
Marketing Strategies
Niche Marketing
Marketing Yourself
Managing Money
Healthcare Economics
Healthcare Accounting and Financial Reporting
Budgeting and Financial Planning
Maximizing Financial Performance
Coding
Measuring Up and Getting Help
Outcomes Management
Voluntary Accreditation
Managing Risk
Getting Advice:: Consultants and the Consulting Process
Author Index
Subject Index
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