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Analysis of the Cognitive Interview in Questionnaire Design

Analysis of the Cognitive Interview in Questionnaire Design

9780199957750
277,22 zł
249,50 zł Zniżka 27,72 zł Brutto
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Opis
Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce lowlevels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical,psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a production mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development-and documentation-relatingnot only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.
Szczegóły produktu
OUP USA
87686
9780199957750
9780199957750

Opis

Rok wydania
2015
Numer wydania
1
Oprawa
miękka foliowana
Liczba stron
274
Wymiary (mm)
140 x 216
Waga (g)
318
  • Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys; Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview; Chapter 3. The Practice of Cognitive Interviewing; Chapter 4. Analysis Strategies for the Cognitive Interview; Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results; Chapter 6. Writing the Cognitive-Interviewing Report; Chapter 7. Case-Study Examples of Analysis; Chapter 8. Summary and Conclusion;
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