This book aims to provide a theoretical framework which is vital if health promoters are to be clear about their intentions and desired outcomes when they embark on interventions designed to promote health. It offers a foundation for practice which encourages students and practitioners to see the potential for health promotion in their work. The first edition achieved enormous popularity with both students and lecturers for its stimulating style and innovative presentation. The second edition has been fully revised and updated to reflect changes in health promotion theories, practice and policy, and still retains the clear, user-friendly approach which made it a standard textbook forthis important topic All students and health care practitioners who have health promotion as a significant feature of their work will continue to find this book an invaluable and stimulating guide to current theory and practice in health promotion.
Introduction; Section 1; the theory of Health Promotion; concepts of Health; Influences on health; Measuring health; Defining health promotion; Models and approaches to health promotion; Ethical Issues in health promotion; the politics of health promotion. Section 2: Strategies and Methods; Partnerships for health-working together; Public health work; working with communities and community development; Helping people to change using the mass media in health promotion. Sections 3: Settings for Health Promotion: Health promotion in the workplace; Helath promotion in schools; Health promotion in primary healthcare and hospitals. Section 4: Working for Health Promotion: Assessing health needs; Planning health promotion interventions; Evaluation in health promotion.
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