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The Business of Plastic Surgery: Navigating a Successful Career

The Business of Plastic Surgery: Navigating a Successful Career

9781626239722
453,60 zł
408,24 zł Zniżka 45,36 zł Brutto
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Opis

Cut through the fog and set your compass for success!

The Business of Plastic Surgery:: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.

In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future.

Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

An all-star list of contributors offers secrets in navigating stormy seas.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Szczegóły produktu
Georg Thieme
80472
9781626239722
9781626239722

Opis

Rok wydania
2019
Numer wydania
2
Oprawa
miękka foliowana
Liczba stron
512
Wymiary (mm)
152.40 x 228.60
Waga (g)
918

  • Part I Career Direction
    1 Beginnings
    2 The Job Search
    3 Academic Career
    4 Solo Practice
    5 Group Practice
    6 Transitions
    Part II Marketing and Monitoring
    7 How to Get the Medias Attention
    8 The Wonderful World of Marketing
    9 Optimizing Your Practice
    10 Upping Your Game with Systems
    11 Saving Money
    Part III Internet University
    12 Website Optimization
    13 How to Make and Post Effective Videos
    14 All about Reviews
    15 Digital Marketing and Advertising
    Part IV Enhancing Both Practice and Career
    16 Building and Managing Your Own Surgical Suite
    17 Publishing for the Profession and for the Public
    18 Technology, Trends, and Traps
    19 A Successful Medspa
    20 Medical Inventions: From Idea to Funding
    Part V Watching Your Back
    21 Contracts
    22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
    23 Building and Protecting Your Wealth: In Three Acts
    24 Taking Control of Your Life
    25 The Changing Face of Plastic Surgery

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