The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand

Autorzy:

Gauri Chaudhari

Wydawca: SAGE Publications

ISBN: 9789353882518

100,80 zł

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Opis

“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.

Szczegóły produktu

Wydawca SAGE Publications

Indeks 82303

EAN13 9789353882518

ISBN 9789353882518

Opis

Rok wydania: 2020
Numer wydania: 1
Oprawa: miękka foliowana
Liczba stron: 316
Wymiary (mm): 139.70 x 215.90

Foreword by Ambi Parameswaran Preface Acknowledgements Its Different in India Brands Bring Benefits Step 1:: Know Your Brand Differentiation through Product Step 2:: Define Market, Segment and Target Differentiation through Market Definition and Specific Targeting Step 3:: Customer Insight Creating Customer Value Step 4:: Analyze Competition Differentiation through PODs Step 5:: Brand Value Proposition and Positioning Differentiation through Unique BVP Step 6:: Brand Personality and Articulation Differentiation through Distinct Brand Personality and Hallmarks Step 7:: Brand Strategy What to Do and What Not to Do Step 8:: Communication and Creative Strategy Differentiation through Clutter Breaking Creatives Step 9:: Media Strategy Making Optimal Noise to Make a Difference Step 10:: Brand Measurement and Expansion Measuring Success