The overall goal of the workshop was to develop a draft framework to guide the development of cost-efficient and effective interventions to promote adequate consumption of fruit and vegetables in Member States. The expected outcomes of the workshop were a series of background papers prepared by experts (and published in separate documents, available under:: www.who.int/dietphysicalactivity/fruit/en, and the elaboration and endorsement by participants of a draft framework to guide effective fruit and vegetable promotion interventions at national level, taking the whole chain from production to consumption into account (i.e. production, trade, post-harvest handling, processing, distribution, marketing, procurement, preparation and consumption of fruit and vegetables).