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The book encourages students to develop their skills of critical analysis by addressing such questions as::
· What is social psychology:: a natural science, a social science, a human science or something else?
· How should social psychology be studied:: by doing experiments or by analysing discourse?
The book has a number of features that provide a broad context for addressing these questions::
· An introduction to the experimental approach, including the study of social influence, attitudes, attribution, groups, language and communication
· An introduction to the critical approach, including semiotics, social constructionist and grounded theories, and discourse and narrative analyses
· An exploration of the historical origins and development of the two approaches, their philosophical bases and the contrasting logics of enquiry they use to pursue empirical research
By studying experimental and critical approaches presented together rather than separately, students gain a richer and deeper understanding of what social psychology in the 21st century is about, where it is going and the issues it must address.
Opis
Part I:: Starting Points
What is social psychology?
Social Psychologys two paradigms
Methods and analytics
Part Two:: Topics in Social Psychology
Communication and language
Understanding the social world
Values and attitudes
Constructing the social world
Selves and identities
Groups
Where next for social psychology?
Glossary
References
Index.