Promoting Health Text and Evolve eBooks Package

This package provides you with the book plus the digital version - giving you the printed book, plus access to the complete book content electronically. Evolve digital versions allows you to quickly search the entire book, make notes, add highlights, and study more efficiently. Buying other Evolve digital versions titles makes your learning experience even better:: all of the digital versions will work together on your electronic bookshelf, so that you can search across your entire library of Nursing digital versions.

Promoting Health is an easy-to-read, practical guide for all those who practise health promotion in their everyday work.

It is addressed to everyone who aims to improve the health of individuals and communities:: health professionals, health and social care managers, and professionals working for local authorities and non-governmental organisations.

A best-seller since 1985, this 5th edition has been fully revised and updated. It takes account of developments in the new millennium such as revised national strategies for health in the UK, the modernisation of the National Health Service, and the advent of national programmes to tackle the root causes of inequalities in health. It features recent innovations such as the emergence of a multi-disciplinary public health workforce, new research on the comparative effectiveness of different approaches to health promotion, and the impact of information and communication technology. Other new features include a glossary of jargon commonly used in public health and health promotion, and website addresses for further information.

Promoting Health provides a comprehensive and rigorous introduction to the theory and practice of health promotion. Part 1 explores concepts of health, health promotion and public health, discusses ethical issues, and maps out the agencies and people who play a part. Part 2 looks at assessing health promotion needs, and researching, planning and evaluating health promotion work. Part 3 focuses on hands on health promotion, such as how to plan and manage a community health project; how to help people to change their health behaviour; how to get press coverage for a health event; how to have your say in local health policy - and much more.

The book is user-friendly, accessible and easily understood, enlivened with numerous exercises, case studies and illustrations. It will be useful, for example, to nurses and other health workers in training, but it can also provide ideas and information for postgraduate study and professional development in public health or health promotion. Promoting Health is also a helpful resource for tutors, particularly because it contains ready-made exercises and case studies that tutors can use.

Between them, the authors have over 60 years experience of practice, teaching and research in health promotion and public health. This edition has been updated with additional input from a range of experienced practitioners and distinguished academics in the field.